AdvisoryAI vs Genovo: more than report writing

Genovo writes the report. AdvisoryAI helps you run the whole firm.

Genovo writes the report. AdvisoryAI helps you run the whole firm.

Genovo is an established UK suitability report builder. If structured report writing is your only requirement, it may be enough. If you also need meeting notes, compliance checking, paraplanner batch ops, and investment research across 120+ DFMs, AdvisoryAI covers make role in your firm 10X more productive, from one conversation.

Genovo is an established UK suitability report builder. If structured report writing is your only requirement, it may be enough. If you also need meeting notes, compliance checking, paraplanner batch ops, and investment research across 120+ DFMs, AdvisoryAI covers make role in your firm 10X more productive, from one conversation.

Join 2,000+ advisers across 400+ UK firms

How to pick the best AI for your firm

How to pick the best AI for your firm

Genovo fits if your AI requirement starts and ends at the suitability report, and your paraplanners know its Writer workflow. AdvisoryAI fits if your firm runs Intelliflo, Plannr, Curo, or XPlan and wants one AI across every role, generating reports from your meeting transcripts rather than assembling them section by section.

Genovo fits if your AI requirement starts and ends at the suitability report, and your paraplanners know its Writer workflow. AdvisoryAI fits if your firm runs Intelliflo, Plannr, Curo, or XPlan and wants one AI across every role, generating reports from your meeting transcripts rather than assembling them section by section.

Compare

Genovo

AdvisoryAI

Best for

Specialist report-writing tool. White-label branding and a Group plan for consolidators are genuine advantages.

Specialist report-writing tool. White-label branding and a Group plan for consolidators are genuine advantages.

UK growth-stage DA firms on Intelliflo, Plannr, Curo, or XPlan.

UK growth-stage DA firms on Intelliflo, Plannr, Curo, or XPlan.

Product

Product

AI research

AI research

Not mentioned. Genovo's scope is the report document, not investment or pension research.

Conversational AI and workflows for paraplanners, advisers, operations, and compliance roles, plus MPS and DFM research over 120+ DFMs.

Meeting notes

Meeting notes

Not mentioned. Genovo is a report builder, not a meeting-intelligence tool.

AI structures meeting notes, action items, captures nuanced soft-facts, and vulnerability flags. Saves you 30-45 mins per meeting.

Suitability

Suitability

Template-driven report builder, UK content library, all advice scenarios.

AI generates annual reports, suitability reports, LOA packs, and 10+ reports types from your templates. Saves you hours.

Compliance

Compliance

Not mentioned. Genovo covers report drafting, not compliance file review or Consumer Duty reporting.

AI checks files, reports on Consumer Duty board, builds risk-prioritised review queues.

Pre-meeting

Pre-meeting

Not mentioned. Genovo starts at the report draft, not the meeting or client prep.

AI builds a prep pack from your back-office data and previous transcripts.

Integrations

Integrations

Back-office

Back-office

Intelliflo Office, Xplan, Curo, and Plannr confirmed live. Dynamic Planner and 4admin also integrated.

Intelliflo, Plannr, Curo, XPlan available.

Meetings

Meetings

Not mentioned. No meeting recording or transcription capability.

Zoom, Teams, and Google Meet available.

Mobile app

Mobile app

No dedicated iOS or Android app mentioned.

iOS and Android, for recording in-person meetings, with automatic sync.

Compliance

Compliance

GDPR

GDPR

GDPR compliance not explicitly confirmed.

UK GDPR compliant, with UK data residency.

SOC 2

SOC 2

Not mentioned.

SOC 2 Type II in progress.

ISO/FCA

ISO/FCA

FCA-aligned report templates for regulated UK advice scenarios. ISO 27001 not mentioned.

ISO 27001 and FCA AI Lab in progress. AES-256, MFA, tenant isolation.

Pricing

Pricing

Model

Model

Per-plan pricing sales-gated.

Per module, per user.

Amount

Amount

Sales-gated, no public pricing.

Meeting notes £99, suitability £299, compliance £99.

Terms

Terms

Billing terms not mentioned publicly.

Monthly or discounted annual.

Guarantee

Guarantee

Not mentioned.

30 days money-back guarantee.

Onboarding & support

Onboarding & support

Templates

Templates

Firms configure their own templates, sections, and content.

AdvisoryAI expert team rebuilds your existing templates for you.

Support

Support

Support tier not mentioned publicly.

Dedicated support during UK office hours.

Account Manager

Account Manager

Not mentioned publicly.

Dedicated account manager through onboarding.

Onboarding

Onboarding

Firms set up their own templates and content libraries before go-live.

Our team builds your templates, connects your back-office, and provides training for every role.

What choosing AdvisoryAI means for your firm

See AdvisoryAI run your client management on autopilot.

See AdvisoryAI run your client management on autopilot.

Bring one of your meetings and one of your templates. AdvisoryAI builds the suitability report and connects your back-office live in the room.

Bring one of your meetings and one of your templates. AdvisoryAI builds the suitability report and connects your back-office live in the room.

See Atlas run every role in your firm.

In the demo, you'll see Atlas on your CRM, your meetings, and your documents. Every role. Every workflow. Your firm, one conversation.

case studies

What advisers say about AdvisoryAI

"It's been transformative. AdvisoryAI has taken us out of the dark ages of pen, paper and almost hard note-taking into a modern world in which everything interlinks with the systems that we use."

Freddie Gill,

Brooks Macdonald

"It's been transformative. AdvisoryAI has taken us out of the dark ages of pen, paper and almost hard note-taking into a modern world in which everything interlinks with the systems that we use."

Freddie Gill,

Brooks Macdonald

"It's been transformative. AdvisoryAI has taken us out of the dark ages of pen, paper and almost hard note-taking into a modern world in which everything interlinks with the systems that we use."

Freddie Gill,

Brooks Macdonald

how to switch

Switching from Genovo? Here's how.

Migration support included:


  • Genovo data export

  • Template rebuild from your existing outputs

  • Intelliflo / Plannr / Curo / XPlan integrations

  • Training for advisers and paraplanners

  • Dedicated CSM through cutover

1

Week 1

Demo and scope

Free demo using your own report templates and back-office data. Scope confirmed in writing.

2

Week 2-3

Template build and back-office connect

We rebuild your Genovo report templates and content libraries inside AdvisoryAI, all UK advice scenarios. Back-office connected in week 2.

3

Week 4

Live in your firm

Cutover with a dedicated CSM. Training for every role in parallel. Genovo stays live until you decommission it.

As featured in

FAQs

Have a question? We're happy to chat

Have a question? We're happy to chat

For questions or partnerships,



contact us at team@advisoryai.com

Why should we choose AdvisoryAI over Genovo?

How does migration from Genovo work?

Genovo is the trusted suitability-report tool. Why switch?

Can we run both AdvisoryAI and Genovo during transition?

What happens to our Genovo templates and content libraries?

How long does onboarding take?

Is our client data secure and where is it stored?

Your data. Your templates. Your meeting. You decide.

Your data. Your templates. Your meeting. You decide.

✔ Reports from your templates ✔ 14-days free trial. No credit card. ✔ £50 Amazon voucher

✔ Reports from your templates

✔ 14-days free trial. No credit card.

✔ £50 Amazon for your time

✔ Reports from your templates ✔ 14-days free trial.

✔ £50 Amazon for your time