AdvisoryAI runs 400+ UK firms today. Obsidian is still awaiting FCA authorisation.

AdvisoryAI runs 400+ UK firms today. Obsidian is still awaiting FCA authorisation.

Obsidian's free AI practice management is live, built by ex-Wise, Revolut, and BlackRock founders. Its revenue-generating custody and execution tier is not yet FCA-authorised. AdvisoryAI is trusted by 2,000+ advisers across 400+ UK firms, connected to the back-office system you already run.

Obsidian's free AI practice management is live, built by ex-Wise, Revolut, and BlackRock founders. Its revenue-generating custody and execution tier is not yet FCA-authorised. AdvisoryAI is trusted by 2,000+ advisers across 400+ UK firms, connected to the back-office system you already run.

Join 2,000+ advisers across 400+ UK firms

How to pick the best AI for your firm

How to pick the best AI for your firm

If you are willing to pilot a free AI practice management module and wait for FCA authorisation without a native integration in your back-office system, Obsidian is worth a try. If your firm needs a working AI platform trusted by 2000+ advisers across 400+ UK firms, with back-office connectivity, public pricing, and real customer proof today, AdvisoryAI is the live option.

If you are willing to pilot a free AI practice management module and wait for FCA authorisation without a native integration in your back-office system, Obsidian is worth a try. If your firm needs a working AI platform trusted by 2000+ advisers across 400+ UK firms, with back-office connectivity, public pricing, and real customer proof today, AdvisoryAI is the live option.

Compare

Obsidian

AdvisoryAI

Best for

Firms piloting free practice management while waiting for FCA-authorised custody.

Firms piloting free practice management while waiting for FCA-authorised custody.

UK growth-stage DA firms on Intelliflo, Plannr, Curo, or XPlan.

UK growth-stage DA firms on Intelliflo, Plannr, Curo, or XPlan.

Product

Product

AI research

AI research

Meeting notes, AI search, suitability generation, portfolio aggregation. No MPS or DFM, no batch ops.

Conversational AI and workflows for paraplanners, advisers, operations, and compliance roles.

Meeting notes

Meeting notes

AI meeting summaries included in the free practice management module.

AI structures meeting notes, action items, captures nuanced soft-facts, and vulnerability flags. Saves you 30-45 mins per meeting.

Suitability

Suitability

Basic suitability report generation.

AI generates annual reports, suitability reports, LOA packs, and 10+ reports types from your templates. Saves you hours.

Compliance

Compliance

Specific compliance feature not mentioned.

AI checks files, reports on Consumer Duty board, builds risk-prioritised review queues.

Pre-meeting

Pre-meeting

Day plan covers daily tasks and meeting overview. Limited by no back-office integrations.

AI builds a prep pack from your back-office data and previous transcripts.

Integrations

Integrations

Back-office

Back-office

No built-in back-office system only.

Intelliflo, Plannr, Curo, XPlan available.

Meetings

Meetings

Meeting recording integrations not mentioned.

Zoom, Teams, and Google Meet available.

Mobile app

Mobile app

Not mentioned.

iOS and Android, for recording in-person meetings, with automatic sync.

Compliance

Compliance

GDPR

GDPR

Explicit UK GDPR compliance not mentioned.

UK GDPR compliant, with UK data residency.

SOC 2

SOC 2

SOC2 audit stated as underway.

SOC 2 Type II in progress.

ISO/FCA

ISO/FCA

FCA authorisation in progress for the custody entity. ISO 27001 not mentioned.

ISO 27001 and FCA AI Lab in progress. AES-256, MFA, tenant isolation.

Pricing

Pricing

Model

Model

Freemium. Practice management free. Custody and execution pricing not mentioned, product not yet available.

Per module, per user.

Amount

Amount

Practice management free today. Custody and execution pricing not mentioned.

Meeting notes £99, suitability £299, compliance £99.

Terms

Terms

Not mentioned. Free tier has no stated billing terms.

Monthly or discounted annual.

Guarantee

Guarantee

Not mentioned.

30 days money-back guarantee.

Onboarding & support

Onboarding & support

Templates

Templates

Template build service not mentioned.

AdvisoryAI expert team rebuilds your existing templates for you.

Support

Support

Support structure not mentioned.

Dedicated support during UK office hours.

Account Manager

Account Manager

Not mentioned.

Dedicated account manager through onboarding.

Onboarding

Onboarding

Self-serve implied. No structured onboarding described.

Our team builds your templates, connects your back-office, and provides training for every role.

What choosing AdvisoryAI means for your firm

See AdvisoryAI run your client management on autopilot.

See AdvisoryAI run your client management on autopilot.

Bring one of your meetings and one of your templates. AdvisoryAI builds the suitability report and connects your back-office live in the room.

Bring one of your meetings and one of your templates. AdvisoryAI builds the suitability report and connects your back-office live in the room.

See Atlas run every role in your firm.

In the demo, you'll see Atlas on your CRM, your meetings, and your documents. Every role. Every workflow. Your firm, one conversation.

case studies

What advisers say about AdvisoryAI

"It's been transformative. AdvisoryAI has taken us out of the dark ages of pen, paper and almost hard note-taking into a modern world in which everything interlinks with the systems that we use."

Freddie Gill,

Brooks Macdonald

"It's been transformative. AdvisoryAI has taken us out of the dark ages of pen, paper and almost hard note-taking into a modern world in which everything interlinks with the systems that we use."

Freddie Gill,

Brooks Macdonald

"It's been transformative. AdvisoryAI has taken us out of the dark ages of pen, paper and almost hard note-taking into a modern world in which everything interlinks with the systems that we use."

Freddie Gill,

Brooks Macdonald

Join 2,000+ advisers across 400+ UK firms who save up to 80% on admin

how to switch

Switching from Obsidian? Here's how.

Migration support included:


  • Obsidian data export

  • Template rebuild from your existing outputs

  • Intelliflo / Plannr / Curo / XPlan integrations

  • Training for advisers and paraplanners

  • Dedicated CSM through cutover

1

Week 1

Demo and scope

Free demo using your firm's own templates and back-office data. Scope confirmed in writing.

2

Week 2-3

Template build and back-office connect

We rebuild your templates inside AdvisoryAI and connect your back-office in week 2. Obsidian has no equivalent integration.

3

Week 4

Live in your firm

Cutover with a dedicated CSM. Training for every role in parallel. Run AdvisoryAI alongside Obsidian's free module during evaluation.

As featured in

FAQs

Have a question? We're happy to chat

Have a question? We're happy to chat

For questions or partnerships,



contact us at team@advisoryai.com

Why should we choose AdvisoryAI over Obsidian?

Different products, different risk profiles. Obsidian's practice management module is free and covers meeting notes, AI search, suitability report generation, and portfolio aggregation. AdvisoryAI is live in market, integrates with Intelliflo, Plannr, Curo, and XPlan, and reaches every firm role from advisers to admin from one platform. Obsidian's revenue-generating custody tier has FCA authorisation in progress with no confirmed launch date. If your firm needs a working AI platform with back-office connectivity and real customer proof today, the comparison is AdvisoryAI versus a free-tier module from a pre-revenue startup still waiting on the regulator.

How does migration from Obsidian work?

Obsidian's founders are ex-Wise, Revolut, and BlackRock. Doesn't that pedigree matter?

Can we run both AdvisoryAI and Obsidian during transition?

What happens to our Obsidian data and templates?

How long does onboarding take?

Is our client data secure and where is it stored?

Serve twice the clients. Give each better advice.

Serve twice the clients. Give each better advice.

✔ Reports from your templates

✔ Reports from your templates

✔ 14-day free trial

✔ No credit card

✔ Reports from your templates

✔ 14-day free trial

✔ No credit card