We exist to close the advice gap by doubling Adviser capacity without increasing headcount
Meet the Founders
Alan Guring and Roshan Tamil Sellvan, Founders of AdvisoryAI
Our Story
"Having been a Paraplanner first and then a Financial Adviser, I always felt that there were many administrative challenges while doing my core task - advising clients! 50% of my time was spent on admin tasks - replying to clients, writing suitability letters creating meeting notes etc.
Immediately, I devoted myself to building an AI-based technology that would enable advisors to scale in an efficient manner, without having to continuously hire more people and allow for the democratisation of financial advice in the country. According to the FCA, only 8% of the UK population have access to financial advice. Our mission is to 5X those numbers within the next 2 years."
Alan Gurung, Co-founder & CEO
"Imagine a world where your client meeting ends and your report is already done. This was the impact we wanted to make and disrupt a sector that was lagging behind others when it came to innovation. We decided to change that!
We're not just throwing a chatbot into the mix and calling it innovation. Our AI understands an Advisers' workflow, captures the nuances of client conversations and generates fully compliant reports. That was the vision that is has now become a reality for hundreds of advisers."
Roshan Tamil Sellvan, Co-founder & CTO







Reports we automate
Suitability Reports
Annual Reviews
Cost comparison tables
Performance analysis reports
LOA pack summaries
Provider information summaries
Recommendation tables
Client engagement reports
In the news


AdvisoryAI: 'Best in Show' at EATT2025
This is the second year running that we have been awarded as the 'Best in Show' after winning the same award at the Empowering Advice Through Technology (EATT) event in 2024 as well.
Our AI Assistants Emma and Evie stole the show by showcasing ease of admin through workflow automation.