AdvisoryAI vs Ammonite: firm-wide AI, fully integrated

Ammonite writes the report. AdvisoryAI helps you run the whole firm.

Ammonite writes the report. AdvisoryAI helps you run the whole firm.

Ammonite's co-founders have genuine practitioner credibility. But Planbot serves one role, connects to no back-office, and records no meeting natively. AdvisoryAI connects Intelliflo, Plannr, Curo, or XPlan and helps every role across your firm be 10X more productive.

Ammonite's co-founders have genuine practitioner credibility. But Planbot serves one role, connects to no back-office, and records no meeting natively. AdvisoryAI connects Intelliflo, Plannr, Curo, or XPlan and helps every role across your firm be 10X more productive.

Join 2,000+ advisers across 400+ UK firms

How to pick the best AI for your firm

How to pick the best AI for your firm

Ammonite fits if your firm is paraplanner-led, your primary pain is suitability report turnaround time, and back-office integration is not a near-term requirement. AdvisoryAI fits if your firm runs Intelliflo, Plannr, Curo, or XPlan and wants one AI across advisers, paraplanners, compliance, ops, and admin without a file-upload step for every client meeting.

Ammonite fits if your firm is paraplanner-led, your primary pain is suitability report turnaround time, and back-office integration is not a near-term requirement. AdvisoryAI fits if your firm runs Intelliflo, Plannr, Curo, or XPlan and wants one AI across advisers, paraplanners, compliance, ops, and admin without a file-upload step for every client meeting.

Compare

Ammonite

AdvisoryAI

Best for

Paraplanner-led IFA firms where suitability reports are the main pain.

Paraplanner-led IFA firms where suitability reports are the main pain.

UK growth-stage DA firms on Intelliflo, Plannr, Curo, or XPlan.

UK growth-stage DA firms on Intelliflo, Plannr, Curo, or XPlan.

Product

Product

AI research

AI research

Paraplanning workflow and suitability reports. No firm-wide platform, no compliance, ops, or admin.

Conversational AI and workflows for paraplanners, advisers, operations, and compliance roles, plus MPS and DFM research over 120+ DFMs.

Meeting notes

Meeting notes

Paraplanner records, exports, and uploads. No native meeting bot.

AI structures meeting notes, action items, captures nuanced soft-facts, and vulnerability flags. Saves you 30-45 mins per meeting.

Suitability

Suitability

Firm's own templates, genuine flexibility.

AI generates annual reports, suitability reports, LOA packs, and 10+ reports types from your templates. Saves you hours.

Compliance

Compliance

No compliance officer module confirmed.

AI checks files, reports on Consumer Duty board, builds risk-prioritised review queues.

Pre-meeting

Pre-meeting

Pre-planning packs limited by no live back-office integrations.

AI builds a prep pack from your back-office data and previous transcripts.

Integrations

Integrations

Back-office

Back-office

No named integrations.

Intelliflo, Plannr, Curo, XPlan available.

Meetings

Meetings

File upload only.

Zoom, Teams, and Google Meet available.

Mobile app

Mobile app

Not mentioned.

iOS and Android, for recording in-person meetings, with automatic sync.

Compliance

Compliance

GDPR

GDPR

Not explicitly confirmed.

UK GDPR compliant, with UK data residency.

SOC 2

SOC 2

Not mentioned.

SOC 2 Type II in progress.

ISO/FCA

ISO/FCA

Not mentioned.

ISO 27001 and FCA AI Lab in progress. AES-256, MFA, tenant isolation.

Pricing

Pricing

Model

Model

Sales-gated, no public pricing.

Per module, per user.

Amount

Amount

Sales-gated, no public pricing.

Meeting notes £99, suitability £299, compliance £99.

Terms

Terms

Not mentioned.

Monthly or discounted annual.

Guarantee

Guarantee

Not mentioned.

30 days money-back guarantee.

Onboarding & support

Onboarding & support

Templates

Templates

Planbot aligns with the firm's own templates and workflow processes.

AdvisoryAI expert team rebuilds your existing templates for you.

Support

Support

Not mentioned.

Dedicated support during UK office hours.

Account Manager

Account Manager

Not mentioned.

Dedicated account manager through onboarding.

Onboarding

Onboarding

Not mentioned.

Our team builds your templates, connects your back-office, and provides training for every role.

What choosing AdvisoryAI means for your firm

See AdvisoryAI run your client management on autopilot.

See AdvisoryAI run your client management on autopilot.

Bring one of your meetings and one of your templates. AdvisoryAI builds the suitability report and connects your back-office live in the room.

Bring one of your meetings and one of your templates. AdvisoryAI builds the suitability report and connects your back-office live in the room.

See Atlas run every role in your firm.

In the demo, you'll see Atlas on your CRM, your meetings, and your documents. Every role. Every workflow. Your firm, one conversation.

case studies

What advisers say about AdvisoryAI

"It's been transformative. AdvisoryAI has taken us out of the dark ages of pen, paper and almost hard note-taking into a modern world in which everything interlinks with the systems that we use."

Freddie Gill,

Brooks Macdonald

"It's been transformative. AdvisoryAI has taken us out of the dark ages of pen, paper and almost hard note-taking into a modern world in which everything interlinks with the systems that we use."

Freddie Gill,

Brooks Macdonald

"It's been transformative. AdvisoryAI has taken us out of the dark ages of pen, paper and almost hard note-taking into a modern world in which everything interlinks with the systems that we use."

Freddie Gill,

Brooks Macdonald

how to switch

Switching from Ammonite? Here's how.

Migration support included:


  • Ammonite data export

  • Template rebuild from your existing outputs

  • Intelliflo / Plannr / Curo / XPlan integrations

  • Training for advisers and paraplanners

  • Dedicated CSM through cutover

1

Week 1

Demo and scope

Free demo using your firm's own templates and back-office data. Scope confirmed in writing.

2

Week 2-3

Template build and back-office connect

We rebuild your Planbot outputs inside AdvisoryAI and connect your back-office in week 2, the integration Ammonite does not offer.

3

Week 4

Live in your firm

Cutover with a dedicated CSM. Training for advisers, paraplanners, compliance, and admin in parallel.

As featured in

FAQs

Have a question? We're happy to chat

Have a question? We're happy to chat

For questions or partnerships,



contact us at team@advisoryai.com

Why should we choose AdvisoryAI over Ammonite?

How does migration from Ammonite work?

Ammonite is built by former Chartered advisers. Isn't that practitioner credibility?

Can we run both AdvisoryAI and Ammonite during transition?

What happens to our Ammonite data and templates?

How long does onboarding take?

Is our client data secure and where is it stored?

Your data. Your templates. Your meeting. You decide.

Your data. Your templates. Your meeting. You decide.

✔ Reports from your templates ✔ 14-days free trial. No credit card. ✔ £50 Amazon voucher

✔ Reports from your templates

✔ 14-days free trial. No credit card.

✔ £50 Amazon for your time

✔ Reports from your templates ✔ 14-days free trial.

✔ £50 Amazon for your time