Introducing Colin: The AI compliance checker giving advisers a great night’s sleep

If you are a financial adviser, what keeps you up at night? One missed requirement, one unclear explanation, or one unsupported recommendation and months of careful client work can unravel into regulatory scrutiny, financial penalties, and reputational damage.

Consumer Duty has raised the bar even higher. It’s no longer enough to tick boxes. Advisers must demonstrate good outcomes, clear communication, and well-justified recommendations across every client report. This is where an AI compliance checker becomes critical.

Random spot-checks and long review queues only add to the pressure. Are you truly 100% compliant? Sample-based audits typically review just 5–20% of client files, depending on firm size and complexity. That leaves the majority of files outside the loop. Initial compliance checks, ongoing monitoring, and audit preparation can take hours, days, or even weeks. Best practice leaves no loose ends, especially when auditors may increase scrutiny for vulnerable clients.

What percentage is best?

Is checking 100% of your documents for compliance just a dream? Not anymore.

With Colin, AdvisoryAI’s AI compliance checker, firms can now check 100% of documents, 100% of the time. This level of reassurance around regulatory requirements is no longer aspirational; it’s business as usual. Colin is available to advice firms of all sizes, bringing enterprise-grade compliance coverage without enterprise-sized teams.

How long does compliance checking really take?

Comprehensive compliance checking is essential, but it has traditionally been time-consuming. Colin delivers in around five minutes what a purely human-led approach can take two hours or more to complete.

Speed matters, but accuracy matters more. Colin doesn’t just work fast; he works intelligently, reviewing documentation with consistency that doesn’t fatigue or fluctuate.

Raising quality standards, not ticking boxes

Like the best compliance officers, Colin goes beyond surface-level checks. This compliance checking tool focuses on improving report quality, not just identifying gaps.

Colin reads fact finds, KIDs, risk assessments, and the report itself. He maps statements against COBS 9.4.7R, PROD rules, and Consumer Duty outcomes, while maintaining a time-stamped audit trail to support future reviews, including s166 enquiries.

A critical part of this process is traceability. Compliance confidence improves dramatically when advisers and reviewers can see exactly where information came from. This is where AI-powered citations play a key role, enabling faster and more reliable reviews by linking statements directly back to their source documents.

Start-to-finish document analysis with an AI compliance checker

Colin doesn’t only review final reports. He analyses the entire documentation journey from source documents, and fact finds through to suitability letters, ensuring compliance is built in from the very first input, not retrofitted at the end.

This approach reduces downstream rework and helps firms identify issues early, before they become regulatory risks.

Crystal-clear pass/fail metrics

Every section of every report is assessed against specific regulatory requirements. Colin breaks compliance down into clear categories such as suitability, clarity, and personalisation.

You can see exactly what passes, what fails, and why. No grey areas. No guesswork.

Actionable feedback that teaches, not just flags

When something doesn’t meet the required standard, Colin explains why. He provides practical guidance on how to fix the issue, helping advisers and paraplanners improve future outputs.

Think of it as having a senior compliance officer review every report and offer constructive feedback, except it happens in minutes, not days.

Pinpoint accuracy with visual highlighting

Colin shows you precisely where issues sit within your documents. Built-in visual highlighting takes you straight to the relevant sentences or sections, allowing for targeted fixes without scanning pages of text.

How Colin fits into the AdvisoryAI suite

Colin works alongside Evie and Emma as part of the AdvisoryAI productivity suite. Together, they support more than 250 advice firms, delivering productivity improvements of up to 90%.

Fully trained on FCA and Consumer Duty guidelines and developed in collaboration with compliance experts, Colin has been tested across thousands of real advisory cases. The result is a compliance checker that advisers can rely on with confidence.

Every hour spent on compliance is an hour not spent with clients. Colin gives that time back while raising the standard of compliance across the firm. This isn’t about replacing human judgment; it’s about strengthening it and closing the advice gap.

Start for free or book a demo to see how Colin transforms compliance checking into a faster, clearer, and more reliable process.

See Colin in action

Watch how Colin reviews documents, flags compliance issues, and provides clear corrective guidance in real time: