AdvisoryAI vs Otto: firm-wide AI, live in your back-office

AdvisoryAI has four back-office integrations. Otto has none.

AdvisoryAI has four back-office integrations. Otto has none.

Otto is free to try, but it has no named UK adviser customers and no confirmed back-office connections. AdvisoryAI is already connected to all four, covering every role and serving 2000+ advisers across 400+ firms.

Otto is free to try, but it has no named UK adviser customers and no confirmed back-office connections. AdvisoryAI is already connected to all four, covering every role and serving 2000+ advisers across 400+ firms.

Join 2,000+ advisers across 400+ UK firms

How to pick the best AI for your firm

How to pick the best AI for your firm

Otto fits if you want a low-friction free trial and a client-facing digital portal, and back-office integration is not yet a priority. AdvisoryAI fits if your firm runs Intelliflo, Plannr, Curo, or XPlan and wants one AI across advisers, paraplanners, compliance, ops, and admin, with named UK IFA firm proof. The table breaks it down across six areas.

Otto fits if you want a low-friction free trial and a client-facing digital portal, and back-office integration is not yet a priority. AdvisoryAI fits if your firm runs Intelliflo, Plannr, Curo, or XPlan and wants one AI across advisers, paraplanners, compliance, ops, and admin, with named UK IFA firm proof. The table breaks it down across six areas.

Compare

Otto

AdvisoryAI

Best for

Wealth managers exploring AI via a free trial. Featured customers are tech and RegTech companies.

Wealth managers exploring AI via a free trial. Featured customers are tech and RegTech companies.

UK growth-stage DA firms on Intelliflo, Plannr, Curo, or XPlan.

UK growth-stage DA firms on Intelliflo, Plannr, Curo, or XPlan.

Product

Product

AI research

AI research

Orchestration layer across role-specific assistants. No firm-wide 5-role conversational platform confirmed. No MPS or DFM research.

Conversational AI and workflows for paraplanners, advisers, operations, and compliance roles.

Meeting notes

Meeting notes

Meeting Assistant covers scheduling, coordination, and note-taking. Zoom, Teams, and Google Meet confirmed.

AI structures meeting notes, action items, captures nuanced soft-facts, and vulnerability flags. Saves you 30-45 mins per meeting.

Suitability

Suitability

Suitability Letter and Report Assistant named. Report generation from firm's own documents described. Template-build service not mentioned.

AI generates annual reports, suitability reports, LOA packs, and 10+ reports types from your templates. Saves you hours.

Compliance

Compliance

No dedicated compliance module confirmed. No file checking, Consumer Duty reports, or review queues mentioned.

AI checks files, reports on Consumer Duty board, builds risk-prioritised review queues.

Pre-meeting

Pre-meeting

Natural-language client queries confirmed. Pre-meeting prep as a named workflow not mentioned.

AI builds a prep pack from your back-office data and previous transcripts.

Integrations

Integrations

Back-office

Back-office

No named back-office integrations confirmed. Orchestration framing covers CRM and practice management in general terms only.

Intelliflo, Plannr, Curo, XPlan available.

Meetings

Meetings

Zoom, Microsoft Teams, and Google Meet.

Zoom, Teams, and Google Meet available.

Mobile app

Mobile app

Not mentioned.

iOS and Android, for recording in-person meetings, with automatic sync.

Compliance

Compliance

GDPR

GDPR

UK GDPR compliant. FCA-registered as a PSD agent of Moneyhub.

UK GDPR compliant, with UK data residency.

SOC 2

SOC 2

Not mentioned.

SOC 2 Type II in progress.

ISO/FCA

ISO/FCA

FCA firm reference 958640 confirmed. ISO 27001 not mentioned.

ISO 27001 and FCA AI Lab in progress. AES-256, MFA, tenant isolation.

Pricing

Pricing

Model

Model

Free trial entry confirmed. Paid tier structure not mentioned.

Per module, per user.

Amount

Amount

Freemium. Start for free with a 7-day trial. Paid tier pricing not mentioned.

Meeting notes £99, suitability £299, compliance £99.

Terms

Terms

Not mentioned.

Monthly or discounted annual.

Guarantee

Guarantee

Not mentioned.

30 days money-back guarantee.

Onboarding & support

Onboarding & support

Templates

Templates

Report generation from firm's own documents described. Whether Otto builds templates for firms is not mentioned.

AdvisoryAI expert team rebuilds your existing templates for you.

Support

Support

Free-trial PLG motion implies self-serve. Named support model not mentioned.

Dedicated support during UK office hours.

Account Manager

Account Manager

Not mentioned.

Dedicated account manager through onboarding.

Onboarding

Onboarding

Not described in public-facing content. Self-serve implied by free trial model.

Our team builds your templates, connects your back-office, and provides training for every role.

What choosing AdvisoryAI means for your firm

See AdvisoryAI run your client management on autopilot.

See AdvisoryAI run your client management on autopilot.

Bring one of your meetings and one of your templates. AdvisoryAI builds the suitability report and connects your back-office live in the room.

Bring one of your meetings and one of your templates. AdvisoryAI builds the suitability report and connects your back-office live in the room.

See Atlas run every role in your firm.

In the demo, you'll see Atlas on your CRM, your meetings, and your documents. Every role. Every workflow. Your firm, one conversation.

case studies

What advisers say about AdvisoryAI

"It's been transformative. AdvisoryAI has taken us out of the dark ages of pen, paper and almost hard note-taking into a modern world in which everything interlinks with the systems that we use."

Freddie Gill,

Brooks Macdonald

"It's been transformative. AdvisoryAI has taken us out of the dark ages of pen, paper and almost hard note-taking into a modern world in which everything interlinks with the systems that we use."

Freddie Gill,

Brooks Macdonald

"It's been transformative. AdvisoryAI has taken us out of the dark ages of pen, paper and almost hard note-taking into a modern world in which everything interlinks with the systems that we use."

Freddie Gill,

Brooks Macdonald

Join 2,000+ advisers across 400+ UK firms who save up to 80% on admin

how to switch

Switching from Otto? Here's how.

Migration support included:


  • Plaud data export

  • Template rebuild from your existing outputs

  • Intelliflo / Plannr / Curo / XPlan integrations

  • Training for advisers and paraplanners

  • Dedicated CSM through cutover

1

Week 1

Demo and scope

Free demo using your firm's own templates and back-office data. Scope confirmed in writing.

2

Week 2-3

Template build and back-office connect

Our team rebuilds your suitability and review templates inside AdvisoryAI using your firm's own formats. Back-office connection to Intelliflo, Plannr, Curo, or XPlan in week 2, the integration Otto does not yet offer.

3

Week 4

Live in your firm

Cutover with a dedicated CSM. Training for advisers, paraplanners, compliance, and admin in parallel.

As featured in

FAQs

Have a question? We're happy to chat

Have a question? We're happy to chat

For questions or partnerships,



contact us at team@advisoryai.com

Why should we choose AdvisoryAI over Otto?

How does migration from Otto work?

Otto is Sequoia-backed and just won a Morningstar showcase. Why not just use Otto?

Can we run both AdvisoryAI and Otto during transition?

What happens to our Otto data and templates?

How long does onboarding take?

Is our client data secure and where is it stored?

Serve twice the clients. Give each better advice.

Serve twice the clients. Give each better advice.

✔ Reports from your templates ✔ 14-days free trial. No credit card. ✔ £50 Amazon voucher

✔ Reports from your templates

✔ 14-days free trial. No credit card.

✔ £50 Amazon for your time

✔ Reports from your templates ✔ 14-days free trial.

✔ £50 Amazon for your time